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India: Mumbai and Lucknow
The primary goal was to enhance the website's user experience, reduce friction in the conversion funnel, and ultimately increase the conversion rate by a minimum of 20%.
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To improve marketing campaign efficiency by identifying top-performing products and removing underperforming ones to enhance conversion rates.
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In this case study, we dissect the challenges faci the strategies employed, and the remarkable oun achieved through our collaborative efforts.
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The client aimed to optimize its marketing spend by understanding which channels and campaigns were delivering the most value and generating the highest return on investment (ROI). The primary objectives were to reduce inefficiencies in spending and maximize the impact of their marketing efforts.
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The client was facing a major drop off by customers in the bottom funnel for their top products, which are Savings Account & Credit Card online journeys. Goal was to identify the errors and try to reduce the friction points for customers eventually leading to decrease in drop offs.
Learn MOREReady to take the first step towards unlocking opportunities, realizing goals, and embracing innovation? We're here and eager to connect.