Boosting Conversion Rates with Adobe Analytics

Boosting Conversion Rates with Adobe Analytics

Welcome to our Case Study Details Page, the primary goal was to enhance the website's user experience, reduce friction in the conversion funnel, and ultimately increase the conversion rate by a minimum of 20%.

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Approach

Implemented Adobe Analytics and Tracking via AEP Wed SDK and Mobile SDK.

Business Challenges

• High bounce rates :A significant portion of website visitors were leaving without making a purchase, resulting in missed revenue opportunities.
• Incomplete customer journey understanding : The client lacked comprehensive insights into the customer journey, preventing them from identifying specific pain points and optimizing user experience.
• Limited Data Driven Decision : ~35% Increase in conversion rate and 20 % + Surpass of the initial goal

Solution And Impact

• Conversion funnel optimization :We identified usability issues, streamlined the checkout process, and implemented persuasive design elements to instil confidence and drive conversions.
• User Journey Analysis :By examining user flows, drop-off points, and exit pages, we pinpointed specific stages where visitors were abandoning the conversion process.
• Scalable Reporting Infrastructure :Established a scalable reporting framework in Looker Studio that can evolve with the business’s needs.


• Real-time reporting and analysis :To monitor key performance indicators, track the impact of optimizations, and make data-driven decisions promptly.


• Data Tracking :AEP SDK implemented across the client's website and mobile app, capturing relevant data on user interactions, page views, and conversion events. This provided a solid foundation for data analysis and optimization.